Business case study about TQM

a Case Study into Total Quality Management of McDonalds

COMPANY NAME: McDonald’s, Inc.

INDUSTRY: Food Service

COMPANY BACKGROUND:

McDonald’s being recognized as a premier franchising company all over the world in the form of fast food service restaurant which serve the World Famous Fries, Hamburgers, Chicken McNuggets, Egg McMuffin and as well as the famous Big Mac.

As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965, McDonald’s went public and was later, in 1985 added to the Dow Jones Industrial Average. (www.mcdonalds.com) Nowadays, exceed 75% of McDonald’s worldwide are operated and independent local men and women where serving more than 60 million people in 117 countries each day in the world’s largest fast food organization, McDonald’s.